EIMA AGRIGROOVE PARTY RETURNS

Bologna, Italy – EIMA International 2026 is set to bring agriculture and entertainment together with the return of the EIMA AgriGroove Party, a special evening designed to connect exhibitors, industry professionals, visitors and, particularly, young farmers through music and social interaction.

The party will take place on Thursday, 12 November, at Grand Tour Italia (formerly FICO), near the BolognaFiere exhibition grounds, where the 47th edition of EIMA International is being held from 10 to 14 November.

Scheduled to begin at 10:00 pm, the AgriGroove Party will provide an informal platform for members of the agricultural community to interact, share experiences and build relationships beyond the exhibition halls. Admission will be free.

Music for the evening will be provided by DJs Massimo Gubellini and Lollo, who will set the atmosphere for the celebration marking the end of the exhibition's third day.

Guests will also have access to Grand Tour Italia's catering facilities from 7:30 pm, with a variety of dining options featuring Bolognese, Roman and Sardinian cuisine, alongside a pizzeria, piadina bar, beer garden and lounge bar.

The event is sponsored by BKT and John Deere, two major players in the agricultural machinery industry. BKT, a global manufacturer of tyres for agricultural, industrial and construction applications, and John Deere, a multinational manufacturer of agricultural machinery, tractors, combine harvesters and equipment for landscaping and forestry management, will support the evening with interactive experiences and activities for attendees.

The return of AgriGroove reflects EIMA International's broader effort to create opportunities for networking and engagement beyond its core exhibition programme, particularly by encouraging younger generations to connect with the wider agricultural industry.

EIMA International 2026, organised by the Italian Federation of Agricultural Machinery Manufacturers (FederUnacoma), is expected to bring together 1,800 exhibitors from 45 countries, including 650 international exhibitors. More than 60,000 models of machinery and equipment will be showcased across 14 product sectors and seven specialised exhibitions: Campus, Components, Digital, Energy, Extend, Green and Idrotech.

In addition to the machinery displays, the five-day exhibition features live demonstrations, competitions, conferences, press briefings, technical sessions and industry meetings addressing key developments and challenges in agricultural mechanisation.

The AgriGroove Party is among the exhibition's off-site initiatives, extending the EIMA experience into an evening of entertainment, networking and community building.

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